How to understand policyholders better

Insurers face a growing list of disruptive factors that are reshaping the industry. These include the drive toward digital maturity, an imperative to improve the customer experience, the impact of big data and intensifying competition.

As digital channels grow increasingly important, insurance companies are focusing more than ever on understanding customers better and improving the customer experience, from underwriting to claims. By understanding customers much more deeply, insurers can engage and communicate with them in more relevant ways that will significantly improve customer experiences and ultimately result in much lower customer churn and more business.

This white paper from analytics software company FICO shows how one third of insurance business will be generated through digital channels in the next five years and the digital maturity of insurers is strongly correlated to profitability and efficiency.


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About FICO:

FICO (NYSE: FICO) is a leading analytics software company, helping businesses in 80+ countries make better decisions that drive higher levels of growth, profitability and customer satisfaction. The company's groundbreaking use of Big Data and mathematical algorithms to predict consumer behavior has transformed entire industries. FICO provides analytics software and tools used across multiple industries to manage risk, fight fraud, build more profitable customer relationships, optimize operations and meet strict government regulations. Many of our products reach industry-wide adoption. These include the FICO® Score, the standard measure of consumer credit risk in the United States. FICO solutions leverage open-source standards and cloud computing to maximize flexibility, speed deployment and reduce costs. The company also helps millions of people manage their personal credit health. FICO: Make every decision count™.

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